Email Marketing and Automation Specialist

Melville, NY

Full Time

Mid Level

Overview Description:
The Email Marketing and Automation Specialist is a key member of the marketing team responsible for leveraging Salesforce to create, manage, and optimize email marketing campaigns. This role combines expertise in email automation, content development, and data analysis to drive engagement, nurture leads, and support business growth. The ideal candidate excels in crafting compelling marketing content, analyzing campaign performance, and implementing strategies to enhance current and future campaigns.

Responsibilities:

Design, execute, and optimize email marketing campaigns using Salesforce Account Engagement, Lighting App, Marketing Cloud or other Salesforce automation tools.
Develop targeted email workflows, lead nurturing campaigns, and automated drip marketing strategies.
Create high-quality, engaging content tailored to specific audience segments, ensuring alignment with brand voice and marketing objectives.
Analyze email marketing metrics (open rates, click-through rates, conversions, etc.) to assess performance and implement data-driven improvements.
Collaborate with content, design, and sales teams to ensure cohesive messaging and branding across all email campaigns.
Conduct A/B testing on email subject lines, content, and calls to action to maximize campaign effectiveness.
Maintain and manage segmented contact lists in Salesforce, ensuring accurate targeting and compliance with data privacy regulations (e.g., GDPR, CAN-SPAM).
Generate reports on email marketing performance and present findings to stakeholders, offering actionable recommendations for campaign enhancement.
Stay current on email marketing trends, tools, and best practices to continuously improve campaigns and strategies.
Support broader marketing initiatives by integrating email campaigns with other digital channels, including social media and web.

Additional Responsibilities:

Email Deliverability and Compliance:
- Ensure high deliverability rates by adhering to email best practices, managing sender reputation, and implementing anti-spam compliance measures.
Integration Expertise:
- Manage the integration of email campaigns with Salesforce CRM and other tools to align marketing efforts with sales objectives.
Campaign Calendar Management:
- Develop and maintain an email marketing calendar to ensure timely execution of campaigns that align with broader marketing strategies.
Personalization and Dynamic Content:
- Implement advanced personalization techniques and dynamic content blocks to enhance audience engagement.
Lead Scoring and Nurturing:
- Collaborate with sales teams to implement lead scoring models and develop nurturing campaigns that effectively move leads through the funnel.

Preferred Qualifications:

Technical Proficiency:
- Hands-on experience with Salesforce Account Engagement, Marketing Cloud (or equivalent) and its associated tools like Automation Studio and Email Studio.
Analytical Skills:
- Proficiency in tools like Google Analytics, Tableau, or Power BI for deeper campaign performance insights.
Cross-Functional Collaboration:
- Experience working closely with sales, product, and customer success teams to align email strategies with broader business goals.
Project Management:
- Strong organizational skills with the ability to manage multiple projects and deadlines simultaneously.
Content Strategy:
- Experience crafting email content that supports and integrates with broader inbound marketing strategies.

Key Performance Indicators (KPIs):

Email open rates, click-through rates, and conversion rates.
List growth and lead acquisition from email campaigns.
Engagement with personalized or dynamic content campaigns.
Percentage of leads successfully nurtured into opportunities.
Improvements in email deliverability and sender reputation scores.

Soft Skills:

Strong communication skills to articulate campaign performance and strategies.
Problem-solving mindset with an ability to pivot strategies based on data.
Creativity for designing compelling campaigns and optimizing subject lines, visuals, and messaging.

Career Growth Opportunities:

Potential to grow into a leadership role overseeing the email marketing strategy for larger segments or regions.
Opportunities to lead cross-functional marketing automation projects.

Potential Salary/Compensation:

Range of $70-$85K
based on experience

Experience:

Bachelor’s Degree in a relevant field (preferred), such as Marketing or equivalent professional experience.
3–5 years of professional experience, with demonstrated expertise in a related role or industry.
Knowledge of the Professional Employer Organization (PEO) industry is a strong advantage.

This role is hybrid. Three days in the office, 2 days work from home.

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